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AIDA

Classic funnel model for persuasive messaging

persuasion
beginner

Framework Deep Dive

AIDA is a classic marketing framework that outlines the stages a consumer goes through in response to a persuasive message. It's widely used in ad creation, copywriting, and performance marketing.

Psychological Principle

This framework leverages loss aversion and the desire for resolution. By first highlighting a problem, it creates a cognitive dissonance that the solution then satisfyingly resolves.

Framework Breakdown

1

Attention

Grab the viewer's focus instantly with bold visuals, surprising hooks, or compelling headlines.

2

Interest

Build relevance through emotional or functional storytelling that resonates with your audience.

3

Desire

Stoke aspiration by linking the product to lifestyle, identity, or tangible benefits.

4

Action

Prompt immediate action with a clear, urgent, and compelling call-to-action.

Real-World Examples

Telecom Service Ad

A telecom ad starts with a dropped call scenario (Attention), shows frustrating connectivity issues (Interest), demonstrates seamless service benefits (Desire), and ends with "Switch now and get 50% off" (Action).

ProblemAgitateSolution

Implementation Guide

**Identify the Core Pain Point:** What is the single most significant problem your audience faces?
**Amplify the Consequences:** Use emotional language to describe the negative impact of the problem.
**Position as the Perfect Fix:** Frame your product not just as a solution, but as *the* solution.