Master Ad Analysis with Proven Frameworks

Combine AI insights with time-tested marketing frameworks to decode what makes ads effective.

🎯

AIDA

persuasion
Popular

Classic funnel model for persuasive messaging

Best for:

Direct response ads
Landing pages
Social media ads
Complexity
beginner
💊

PAS

persuasion

Copywriting framework built around consumer pain

Best for:

Problem-solving products
SaaS marketing
B2B campaigns
Complexity
beginner
📊

ADPLAN

analysis
Advanced

Comprehensive brand effectiveness evaluation

Best for:

Brand campaigns
Campaign analysis
Strategic planning
Complexity
advanced
🎭

Emotional Arcs

storytelling

Narrative arcs that structure viewer sentiment

Best for:

Brand storytelling
Emotional campaigns
Video content
Complexity
intermediate
🎯

Brand Positioning Lens

branding

Strategic framework for category clarity and differentiation

Best for:

Brand strategy
Positioning studies
Competitive analysis
Complexity
intermediate
⛰️

Freytag's Pyramid

storytelling

Classic 5-part storytelling arc

Best for:

Narrative ads
Video storytelling
Brand films
Complexity
intermediate
🗡️

Hero's Journey

storytelling

12-step mythological structure often used in films

Best for:

Brand films
Customer journeys
Transformation stories
Complexity
advanced
📡

Lasswell's Communication Model

analysis

Communication theory: Who says what to whom with what effect?

Best for:

Message analysis
Communication strategy
Media planning
Complexity
intermediate

How AI + Frameworks Work Together

AdBreakdown's AI provides the raw data—sentiment, objects, and transcripts. Frameworks provide the lens to interpret that data, turning insights into a strategic narrative.

  • Objective Analysis

    AI objectively identifies elements. Frameworks tell you if they're in the right place.

  • Deeper Insights

    Go beyond surface-level metrics. Understand the *why* behind an ad's performance.

  • Actionable Recommendations

    Get concrete suggestions for improvement based on proven models.

Before vs. After Framework Analysis

Without FrameworkWith Framework

“The ad shows a person smiling at the end.”

“The ad uses the PAS model: the smile represents the 'Solution' to the 'Problem' and 'Agitation' shown earlier, creating a powerful emotional resolution.”

Ready to analyze ads like a pro?

Use these frameworks with Breakdown.Ad's AI-powered analysis to gain deeper insights into what makes ads effective.